:root {
	--color-ink: #111516;
	--color-ink-soft: #4f585b;
	--color-bone: #f4f1e8;
	--color-paper: #fbf9f4;
	--color-concrete: #d9d6cd;
	--color-line: #cfcac0;
	--color-steel: #99a3a6;
	--color-blue: #1457d9;
	--color-blue-dark: #0a2e75;
	--color-copper: #a84e2f;
	--color-white: #fff;
	--font-display: "Avenir Next Condensed", "Arial Narrow", "Helvetica Neue", Arial, sans-serif;
	--font-body: ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
	--font-data: ui-monospace, "SFMono-Regular", Consolas, "Liberation Mono", monospace;
	--page-pad: clamp(1.25rem, 5vw, 5rem);
	--content-max: 90rem;
	--section-space: clamp(4.5rem, 10vw, 10rem);
	--ease-out: cubic-bezier(.2, .8, .2, 1);
	--duration-fast: 140ms;
	--duration-base: 220ms;
	--duration-slow: 420ms;
	--header-height: 5.5rem;
}

*,
*::before,
*::after {
	box-sizing: border-box;
}

html {
	scroll-behavior: smooth;
}

body {
	margin: 0;
	background: var(--color-bone);
	color: var(--color-ink);
	font-family: var(--font-body);
	font-size: 1rem;
	line-height: 1.6;
	overflow-x: hidden;
	text-rendering: optimizeLegibility;
	-webkit-font-smoothing: antialiased;
}

body.nav-open {
	overflow: hidden;
}

::selection {
	background: var(--color-blue);
	color: var(--color-white);
}

img,
svg {
	display: block;
	max-width: 100%;
}

a {
	color: inherit;
	text-decoration-thickness: 1px;
	text-underline-offset: .2em;
}

p,
h1,
h2,
h3,
ul {
	margin-top: 0;
}

h1,
h2,
h3,
h4,
h5,
h6 {
	font-family: var(--font-display);
	font-weight: 700;
	text-wrap: balance;
}

p,
li {
	text-wrap: pretty;
}

:focus-visible {
	outline: 3px solid var(--color-blue);
	outline-offset: 3px;
}

.seo-process :focus-visible,
.seo-contact :focus-visible,
.site-footer :focus-visible {
	outline-color: var(--color-white);
}

.skip-link {
	position: fixed;
	top: .75rem;
	left: .75rem;
	z-index: 1000;
	padding: .75rem 1rem;
	background: var(--color-white);
	color: var(--color-ink);
	font-weight: 700;
	transform: translateY(-200%);
	transition: transform var(--duration-fast) var(--ease-out);
}

.skip-link:focus {
	transform: translateY(0);
}

.alignwide,
.site-header__inner,
.site-footer__grid,
.site-footer__bottom {
	width: min(calc(100% - (2 * var(--page-pad))), var(--content-max));
	max-width: none;
	margin-inline: auto;
}

.site-main {
	display: block;
}

.site-main--front > * {
	margin-block: 0;
}

.site-main .wp-block-columns {
	margin-bottom: 0;
}

[id] {
	scroll-margin-top: calc(var(--header-height) + 1.5rem);
}

/* Header */
.site-header {
	position: sticky;
	top: 0;
	z-index: 100;
	min-height: var(--header-height);
	border-bottom: 1px solid rgba(17, 21, 22, .14);
	background: rgba(244, 241, 232, .98);
}

.admin-bar .site-header {
	top: 32px;
}

.site-header__inner {
	display: flex;
	min-height: var(--header-height);
	align-items: center;
	justify-content: space-between;
	gap: 2rem;
}

.site-brand {
	display: inline-flex;
	align-items: center;
	gap: .75rem;
	color: var(--color-ink);
	text-decoration: none;
}

.site-brand__mark {
	width: .8rem;
	height: 2.55rem;
	background: var(--color-blue);
	clip-path: polygon(0 0, 100% 0, 100% 78%, 52% 100%, 0 100%);
}

.site-brand__text {
	display: grid;
	font-family: var(--font-display);
	font-size: .98rem;
	font-weight: 700;
	letter-spacing: .04em;
	line-height: .9;
}

.site-brand__text span {
	color: var(--color-blue);
	font-family: var(--font-data);
	font-size: .67rem;
	font-weight: 700;
	letter-spacing: .24em;
}

.site-nav {
	display: flex;
	align-items: center;
	gap: clamp(1.5rem, 3vw, 3.5rem);
}

.site-nav__list {
	display: flex;
	align-items: center;
	gap: clamp(1.25rem, 2.2vw, 2.5rem);
	margin: 0;
	padding: 0;
	list-style: none;
}

.site-nav__list a {
	position: relative;
	display: inline-flex;
	min-height: 2.75rem;
	align-items: center;
	color: var(--color-ink);
	font-size: .91rem;
	font-weight: 650;
	text-decoration: none;
}

.site-nav__list a::after {
	position: absolute;
	right: 0;
	bottom: .45rem;
	left: 0;
	height: 2px;
	background: var(--color-blue);
	content: "";
	transform: scaleX(0);
	transform-origin: right;
	transition: transform var(--duration-base) var(--ease-out);
}

.site-nav__list a:hover::after,
.site-nav__list a:focus-visible::after {
	transform: scaleX(1);
	transform-origin: left;
}

.site-nav__cta {
	display: inline-flex;
	min-height: 3.25rem;
	align-items: center;
	justify-content: center;
	gap: 1.1rem;
	padding: .7rem 1.2rem;
	border: 1px solid var(--color-blue);
	background: var(--color-blue);
	color: var(--color-white);
	font-size: .87rem;
	font-weight: 750;
	text-decoration: none;
	transition: background var(--duration-base), color var(--duration-base);
}

.site-nav__cta span,
.seo-button span,
.wp-block-button__link span {
	display: inline-block;
	transition: transform var(--duration-base) var(--ease-out);
}

.site-nav__cta:hover {
	background: transparent;
	color: var(--color-blue);
}

.site-nav__cta:hover span,
.seo-button:hover span,
.wp-block-button__link:hover span {
	transform: translate(3px, -3px);
}

.site-nav-toggle {
	display: none;
	min-width: 3.25rem;
	min-height: 3.25rem;
	align-items: center;
	justify-content: center;
	gap: .75rem;
	border: 1px solid var(--color-ink);
	background: transparent;
	color: var(--color-ink);
	font: 700 .75rem/1 var(--font-data);
	letter-spacing: .08em;
	text-transform: uppercase;
}

.site-nav-toggle__icon {
	display: grid;
	width: 1.15rem;
	gap: .3rem;
}

.site-nav-toggle__icon i {
	display: block;
	height: 1px;
	background: currentColor;
	transition: transform var(--duration-base) var(--ease-out);
}

.site-nav-toggle[aria-expanded="true"] .site-nav-toggle__icon i:first-child {
	transform: translateY(.2rem) rotate(45deg);
}

.site-nav-toggle[aria-expanded="true"] .site-nav-toggle__icon i:last-child {
	transform: translateY(-.2rem) rotate(-45deg);
}

/* Shared type and components */
.seo-eyebrow {
	display: flex;
	align-items: center;
	gap: .65rem;
	margin-bottom: 1.5rem;
	color: var(--color-blue);
	font-family: var(--font-data);
	font-size: .75rem;
	font-weight: 750;
	letter-spacing: .11em;
	line-height: 1.3;
	text-transform: uppercase;
}

.seo-eyebrow::before {
	width: .5rem;
	height: .5rem;
	background: currentColor;
	content: "";
}

.seo-eyebrow--light {
	color: #7ea7ff;
}

.seo-section {
	padding-block: var(--section-space);
}

.seo-section__title {
	max-width: 14ch;
	margin-bottom: 0;
	font-family: var(--font-display);
	font-size: clamp(2.6rem, 4.6vw, 4.85rem);
	font-weight: 700;
	letter-spacing: -.045em;
	line-height: .94;
}

.seo-lead {
	max-width: 38rem;
	font-size: clamp(1.125rem, 1.45vw, 1.375rem);
	letter-spacing: -.015em;
	line-height: 1.48;
}

.seo-actions {
	display: flex;
	gap: .75rem;
	margin-top: 2.25rem;
}

.seo-button-wrap .wp-block-button__link,
.seo-button {
	display: inline-flex;
	min-height: 3.5rem;
	align-items: center;
	justify-content: center;
	gap: 1.35rem;
	padding: .9rem 1.35rem;
	border: 1px solid var(--color-blue);
	border-radius: 2px;
	background: var(--color-blue);
	color: var(--color-white);
	font-size: .93rem;
	font-weight: 750;
	line-height: 1.2;
	text-decoration: none;
	transition: background var(--duration-base), border-color var(--duration-base), color var(--duration-base), transform var(--duration-base) var(--ease-out);
}

.seo-button-wrap .wp-block-button__link:hover,
.seo-button:hover {
	border-color: var(--color-blue-dark);
	background: var(--color-blue-dark);
	transform: translateY(-2px);
}

.seo-button-wrap--outline .wp-block-button__link {
	border-color: var(--color-ink);
	background: transparent;
	color: var(--color-ink);
}

.seo-button-wrap--outline .wp-block-button__link:hover {
	border-color: var(--color-ink);
	background: var(--color-ink);
	color: var(--color-bone);
}

.seo-text-link {
	display: inline-flex;
	align-items: center;
	gap: .7rem;
	color: var(--color-ink);
	font-weight: 750;
	text-decoration: none;
}

.seo-text-link::after {
	display: block;
	width: 2rem;
	height: 2px;
	background: var(--color-blue);
	content: "";
	transition: width var(--duration-base) var(--ease-out);
}

.seo-text-link:hover::after {
	width: 3rem;
}

/* Hero */
.seo-hero {
	position: relative;
	padding-block: clamp(3.25rem, 7vw, 7rem) clamp(4.5rem, 8vw, 8rem);
	background:
		linear-gradient(90deg, rgba(20, 87, 217, .07) 1px, transparent 1px) 0 0 / 8.333% 100%,
		var(--color-bone);
	overflow: hidden;
}

.seo-hero::before {
	position: absolute;
	top: 0;
	left: var(--page-pad);
	width: 1px;
	height: 100%;
	background: rgba(17, 21, 22, .12);
	content: "";
}

.seo-hero__grid {
	display: grid !important;
	grid-template-columns: minmax(0, 7fr) minmax(21rem, 5fr);
	align-items: center !important;
	gap: clamp(2.5rem, 5vw, 6rem);
}

.seo-hero__copy {
	position: relative;
	z-index: 2;
}

.seo-hero__title {
	max-width: 9.2ch;
	margin-bottom: 2rem;
	font-size: clamp(3.4rem, 6.4vw, 7.2rem);
	font-weight: 750;
	letter-spacing: -.058em;
	line-height: .87;
}

.seo-hero__lead {
	max-width: 39rem;
	margin-bottom: 0;
	color: var(--color-ink-soft);
	font-size: clamp(1.08rem, 1.35vw, 1.3rem);
	line-height: 1.55;
}

.seo-hero__signal {
	display: flex;
	flex-wrap: wrap;
	gap: .4rem;
	margin-top: 2rem;
	margin-bottom: 0;
	color: var(--color-ink-soft);
	font-family: var(--font-data);
	font-size: .7rem;
	font-weight: 700;
	letter-spacing: .08em;
}

.seo-hero__signal span {
	color: var(--color-copper);
}

.seo-hero__media {
	position: relative;
	min-width: 0;
}

.seo-hero__media::before {
	position: absolute;
	top: 1.5rem;
	right: -1.5rem;
	bottom: -1.5rem;
	left: 1.5rem;
	border: 2px solid var(--color-blue);
	content: "";
}

.seo-hero-visual {
	position: relative;
	aspect-ratio: 4 / 5;
	background: var(--color-blue-dark);
	box-shadow: 0 2rem 5rem rgba(17, 21, 22, .18);
	clip-path: polygon(0 0, 100% 0, 100% calc(100% - 2.25rem), calc(100% - 2.25rem) 100%, 0 100%);
	overflow: hidden;
}

.seo-hero-visual::after {
	position: absolute;
	inset: 0;
	background: linear-gradient(145deg, rgba(10, 46, 117, .2), transparent 48%, rgba(17, 21, 22, .38));
	content: "";
	pointer-events: none;
}

.seo-hero-visual picture,
.seo-hero-visual img {
	width: 100%;
	height: 100%;
}

.seo-hero-visual img {
	object-fit: cover;
	object-position: 61% center;
	filter: saturate(.78) contrast(1.08);
	transition: transform 700ms var(--ease-out);
}

.seo-hero-visual:hover img {
	transform: scale(1.025);
}

.seo-hero-visual__coordinates {
	position: absolute;
	top: 1.25rem;
	right: 1.25rem;
	z-index: 2;
	display: grid;
	justify-items: end;
	color: rgba(255, 255, 255, .78);
	font-family: var(--font-data);
	font-size: .65rem;
	letter-spacing: .08em;
}

.seo-hero-visual__caption {
	position: absolute;
	right: 1.25rem;
	bottom: 1.25rem;
	left: 1.25rem;
	z-index: 2;
	display: flex;
	align-items: center;
	gap: .8rem;
	padding-top: .75rem;
	border-top: 1px solid rgba(255, 255, 255, .45);
	color: var(--color-white);
	font-family: var(--font-data);
	font-size: .67rem;
	letter-spacing: .08em;
}

.seo-hero-visual__caption span {
	display: grid;
	width: 1.5rem;
	height: 1.5rem;
	place-items: center;
	background: var(--color-blue);
}

/* Capability strip */
.seo-signal-strip {
	background: var(--color-ink);
	color: var(--color-bone);
}

.seo-signal-strip__grid {
	display: grid !important;
	grid-template-columns: repeat(4, 1fr);
	gap: 0;
}

.seo-signal-strip__grid .wp-block-column {
	min-width: 0;
	padding: 2rem clamp(1rem, 2.5vw, 2.25rem);
	border-left: 1px solid rgba(244, 241, 232, .16);
}

.seo-signal-strip__grid .wp-block-column:last-child {
	border-right: 1px solid rgba(244, 241, 232, .16);
}

.seo-signal-strip p {
	display: grid;
	gap: .35rem;
	margin: 0;
}

.seo-signal-strip strong {
	font-family: var(--font-data);
	font-size: .74rem;
	letter-spacing: .09em;
}

.seo-signal-strip span {
	color: rgba(244, 241, 232, .62);
	font-size: .86rem;
}

/* Principles */
.seo-principles {
	background: var(--color-paper);
}

.seo-split {
	display: grid !important;
	grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
	gap: clamp(3rem, 8vw, 9rem);
}

.seo-rule-list {
	margin: 3rem 0 0;
	padding: 0;
	border-top: 1px solid var(--color-line);
	list-style: none;
}

.seo-rule-list li {
	position: relative;
	padding: 1.25rem 0 1.25rem 2rem;
	border-bottom: 1px solid var(--color-line);
	color: var(--color-ink-soft);
}

.seo-rule-list li::before {
	position: absolute;
	top: 1.62rem;
	left: 0;
	width: .55rem;
	height: .55rem;
	background: var(--color-blue);
	content: "";
}

.seo-rule-list strong {
	color: var(--color-ink);
}

/* Services */
.seo-services {
	background:
		linear-gradient(rgba(17, 21, 22, .055) 1px, transparent 1px) 0 0 / 100% 4rem,
		var(--color-bone);
}

.seo-section-heading {
	display: flex;
	align-items: flex-end;
	justify-content: space-between;
	gap: 3rem;
	margin-bottom: clamp(3.5rem, 7vw, 6.5rem);
}

.seo-section-heading__note {
	max-width: 22rem;
	margin-bottom: .5rem;
	color: var(--color-ink-soft);
}

.seo-service-grid {
	display: grid !important;
	grid-template-columns: repeat(3, 1fr);
	gap: 0;
	border-top: 1px solid var(--color-ink);
	border-bottom: 1px solid var(--color-ink);
}

.seo-service-card {
	position: relative;
	display: flex;
	min-height: 29rem;
	flex-direction: column;
	padding: clamp(1.5rem, 3vw, 2.75rem);
	border-left: 1px solid var(--color-ink);
	transition: background var(--duration-base) var(--ease-out);
}

.seo-service-card:last-child {
	border-right: 1px solid var(--color-ink);
}

.seo-service-card::before {
	position: absolute;
	top: 0;
	bottom: 0;
	left: 0;
	width: 4px;
	background: var(--color-blue);
	content: "";
	transform: scaleY(0);
	transform-origin: bottom;
	transition: transform var(--duration-base) var(--ease-out);
}

.seo-service-card:hover {
	background: var(--color-paper);
}

.seo-service-card:hover::before {
	transform: scaleY(1);
}

.seo-service-card__number,
.seo-service-card__scope {
	font-family: var(--font-data);
	font-size: .7rem;
	font-weight: 700;
	letter-spacing: .1em;
}

.seo-service-card__number {
	margin-bottom: 5rem;
	color: var(--color-copper);
}

.seo-service-card h3 {
	max-width: 12ch;
	margin-bottom: 1.5rem;
	font-size: clamp(1.7rem, 2.4vw, 2.35rem);
	letter-spacing: -.035em;
	line-height: 1;
}

.seo-service-card > p:not([class]) {
	color: var(--color-ink-soft);
}

.seo-service-card__scope {
	margin-top: auto;
	padding-top: 2rem;
	color: var(--color-blue);
}

.seo-service-card .seo-text-link {
	margin-top: .7rem;
	font-size: .88rem;
}

/* Process */
.seo-process {
	background: var(--color-ink);
	color: var(--color-bone);
}

.seo-process__intro {
	display: grid !important;
	grid-template-columns: minmax(0, 1.25fr) minmax(19rem, .75fr);
	align-items: end !important;
	gap: 5rem;
	margin-bottom: clamp(4rem, 7vw, 7rem);
}

.seo-process .seo-lead {
	color: rgba(244, 241, 232, .68);
}

.seo-process-grid {
	display: grid !important;
	grid-template-columns: repeat(4, 1fr);
	gap: 0;
	border-top: 1px solid rgba(244, 241, 232, .2);
}

.seo-process-step {
	position: relative;
	min-height: 19rem;
	padding: 2rem clamp(1rem, 2.4vw, 2.25rem) 1rem;
	border-left: 1px solid rgba(244, 241, 232, .2);
}

.seo-process-step:last-child {
	border-right: 1px solid rgba(244, 241, 232, .2);
}

.seo-process-step::after {
	position: absolute;
	top: -.3rem;
	left: 0;
	width: .6rem;
	height: .6rem;
	background: var(--color-blue);
	content: "";
}

.seo-process-step__number {
	margin-bottom: 4rem;
	color: #7ea7ff;
	font-family: var(--font-data);
	font-size: .72rem;
	letter-spacing: .1em;
}

.seo-process-step h3 {
	margin-bottom: 1rem;
	font-size: clamp(1.4rem, 2vw, 2rem);
}

.seo-process-step > p:last-child {
	color: rgba(244, 241, 232, .62);
	font-size: .92rem;
}

/* Diagnostic system */
.seo-system {
	background: var(--color-concrete);
}

.seo-system__grid {
	display: grid !important;
	grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
	align-items: center !important;
	gap: clamp(3rem, 7vw, 7rem);
}

.seo-system__copy .seo-lead {
	margin-top: 2rem;
	color: var(--color-ink-soft);
}

.seo-system__copy .seo-text-link {
	margin-top: 1.25rem;
}

.seo-diagnostic {
	position: relative;
	padding: clamp(1.25rem, 3vw, 2.5rem);
	border: 1px solid rgba(255, 255, 255, .22);
	background: var(--color-blue-dark);
	box-shadow: 0 2rem 5rem rgba(17, 21, 22, .18);
	color: var(--color-white);
	clip-path: polygon(0 0, 100% 0, 100% calc(100% - 2rem), calc(100% - 2rem) 100%, 0 100%);
}

.seo-diagnostic__header,
.seo-diagnostic__footer {
	display: flex;
	align-items: center;
	justify-content: space-between;
	gap: 1rem;
	font-family: var(--font-data);
	font-size: .68rem;
	font-weight: 700;
	letter-spacing: .08em;
}

.seo-diagnostic__status {
	display: inline-flex;
	align-items: center;
	gap: .5rem;
	color: #a9c1ff;
}

.seo-diagnostic__status::before {
	width: .5rem;
	height: .5rem;
	border-radius: 50%;
	background: #84f0b2;
	box-shadow: 0 0 0 .2rem rgba(132, 240, 178, .13);
	content: "";
}

.seo-diagnostic__chart {
	display: grid;
	height: 11rem;
	grid-template-columns: repeat(6, 1fr);
	align-items: end;
	gap: clamp(.5rem, 2vw, 1.4rem);
	margin-block: 2rem;
	padding: 1rem;
	border: 1px solid rgba(255, 255, 255, .14);
	background:
		linear-gradient(rgba(255, 255, 255, .09) 1px, transparent 1px) 0 0 / 100% 25%,
		linear-gradient(90deg, rgba(255, 255, 255, .07) 1px, transparent 1px) 0 0 / 16.66% 100%;
}

.seo-diagnostic__chart i {
	display: block;
	height: 32%;
	background: linear-gradient(to top, var(--color-blue), #7ea7ff);
}

.seo-diagnostic__chart i:nth-child(2) { height: 48%; }
.seo-diagnostic__chart i:nth-child(3) { height: 42%; }
.seo-diagnostic__chart i:nth-child(4) { height: 66%; }
.seo-diagnostic__chart i:nth-child(5) { height: 78%; }
.seo-diagnostic__chart i:nth-child(6) { height: 94%; background: linear-gradient(to top, var(--color-copper), #f1a17f); }

.seo-diagnostic__modules {
	display: grid;
	grid-template-columns: repeat(2, 1fr);
	border-top: 1px solid rgba(255, 255, 255, .18);
	border-left: 1px solid rgba(255, 255, 255, .18);
}

.seo-diagnostic__modules > div {
	display: grid;
	grid-template-columns: auto 1fr;
	gap: .1rem .75rem;
	padding: 1.1rem;
	border-right: 1px solid rgba(255, 255, 255, .18);
	border-bottom: 1px solid rgba(255, 255, 255, .18);
}

.seo-diagnostic__modules span,
.seo-diagnostic__modules strong,
.seo-diagnostic__modules small {
	font-family: var(--font-data);
}

.seo-diagnostic__modules span {
	grid-row: 1 / 3;
	color: #7ea7ff;
	font-size: .67rem;
}

.seo-diagnostic__modules strong {
	font-size: .72rem;
	letter-spacing: .08em;
}

.seo-diagnostic__modules small {
	color: rgba(255, 255, 255, .58);
	font-size: .65rem;
}

.seo-diagnostic__footer {
	justify-content: flex-start;
	margin-top: 1.5rem;
	color: rgba(255, 255, 255, .65);
}

.seo-diagnostic__footer b {
	color: var(--color-copper);
}

/* Local cities */
.seo-local {
	background: var(--color-paper);
}

.seo-local__grid {
	display: grid !important;
	grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
	align-items: start !important;
	gap: clamp(3rem, 8vw, 8rem);
}

.seo-local__copy .seo-lead {
	margin-top: 2rem;
}

.seo-local__copy > p:last-child {
	max-width: 37rem;
	color: var(--color-ink-soft);
}

.seo-city-grid {
	display: grid;
	grid-template-columns: repeat(2, 1fr);
	margin: 0;
	padding: 0;
	border-top: 1px solid var(--color-ink);
	border-left: 1px solid var(--color-ink);
	list-style: none;
}

.seo-city-grid li {
	position: relative;
	display: grid;
	min-height: 8.5rem;
	align-content: space-between;
	padding: 1.25rem;
	border-right: 1px solid var(--color-ink);
	border-bottom: 1px solid var(--color-ink);
	transition: background var(--duration-base), color var(--duration-base);
}

.seo-city-grid li::after {
	position: absolute;
	right: .8rem;
	bottom: .8rem;
	width: .5rem;
	height: .5rem;
	background: var(--color-blue);
	content: "";
}

.seo-city-grid li:hover {
	background: var(--color-blue);
	color: var(--color-white);
}

.seo-city-grid li:hover::after {
	background: var(--color-copper);
}

.seo-city-grid span,
.seo-city-grid small {
	font-family: var(--font-data);
	font-size: .65rem;
	letter-spacing: .08em;
}

.seo-city-grid span {
	color: var(--color-copper);
}

.seo-city-grid strong {
	font-family: var(--font-display);
	font-size: clamp(1.3rem, 2vw, 1.75rem);
	line-height: 1;
}

.seo-city-grid small {
	color: var(--color-ink-soft);
}

.seo-city-grid li:hover small,
.seo-city-grid li:hover span {
	color: rgba(255, 255, 255, .75);
}

/* Fit */
.seo-fit {
	background: var(--color-bone);
}

.seo-fit__heading {
	margin-bottom: clamp(3.5rem, 6vw, 6rem);
}

.seo-fit__heading .seo-lead {
	margin-top: 2rem;
	color: var(--color-ink-soft);
}

.seo-fit-grid {
	display: grid !important;
	grid-template-columns: repeat(2, 1fr);
	gap: 1.5rem;
}

.seo-fit-card {
	position: relative;
	padding: clamp(1.75rem, 4vw, 4rem);
	border: 1px solid var(--color-line);
	background: var(--color-paper);
	clip-path: polygon(0 0, 100% 0, 100% calc(100% - 1.75rem), calc(100% - 1.75rem) 100%, 0 100%);
}

.seo-fit-card--no {
	background: var(--color-concrete);
}

.seo-fit-card__label {
	margin-bottom: 3.5rem;
	color: var(--color-blue);
	font-family: var(--font-data);
	font-size: .7rem;
	font-weight: 700;
	letter-spacing: .1em;
}

.seo-fit-card--no .seo-fit-card__label {
	color: var(--color-copper);
}

.seo-fit-card h3 {
	max-width: 15ch;
	margin-bottom: 2rem;
	font-size: clamp(1.7rem, 2.5vw, 2.5rem);
	letter-spacing: -.035em;
	line-height: 1;
}

.seo-fit-card ul {
	margin: 0;
	padding: 0;
	list-style: none;
}

.seo-fit-card li {
	position: relative;
	padding: .9rem 0 .9rem 1.75rem;
	border-top: 1px solid rgba(17, 21, 22, .15);
}

.seo-fit-card li::before {
	position: absolute;
	top: 1.45rem;
	left: .1rem;
	width: .55rem;
	height: .55rem;
	background: var(--color-blue);
	content: "";
}

.seo-fit-card--no li::before {
	width: .7rem;
	height: 1px;
	background: var(--color-copper);
}

.seo-fit__note {
	margin-top: 1.5rem;
	padding: 1rem 1.25rem;
	border-left: 4px solid var(--color-blue);
	background: var(--color-paper);
	font-weight: 650;
}

/* FAQ */
.seo-faq {
	background: var(--color-paper);
}

.seo-faq__grid {
	display: grid !important;
	grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
	align-items: start !important;
	gap: clamp(3rem, 9vw, 9rem);
}

.seo-faq__intro {
	position: sticky;
	top: calc(var(--header-height) + 2rem);
}

.admin-bar .seo-faq__intro {
	top: calc(var(--header-height) + 4rem);
}

.seo-faq__intro > p:last-child {
	max-width: 23rem;
	margin-top: 2rem;
	color: var(--color-ink-soft);
}

.seo-faq__item {
	margin: 0;
	border-top: 1px solid var(--color-ink);
}

.seo-faq__item:last-child {
	border-bottom: 1px solid var(--color-ink);
}

.seo-faq__item summary {
	position: relative;
	padding: 1.65rem 3.5rem 1.65rem 0;
	font-family: var(--font-display);
	font-size: clamp(1.25rem, 1.8vw, 1.7rem);
	font-weight: 700;
	line-height: 1.15;
	cursor: pointer;
	list-style: none;
}

.seo-faq__item summary::-webkit-details-marker {
	display: none;
}

.seo-faq__item summary::before,
.seo-faq__item summary::after {
	position: absolute;
	top: 50%;
	right: .4rem;
	width: 1.25rem;
	height: 2px;
	background: var(--color-blue);
	content: "";
	transition: transform var(--duration-base) var(--ease-out);
}

.seo-faq__item summary::after {
	transform: rotate(90deg);
}

.seo-faq__item[open] summary::after {
	transform: rotate(0);
}

.seo-faq__item > p {
	max-width: 42rem;
	margin: 0;
	padding: 0 3.5rem 1.75rem 0;
	color: var(--color-ink-soft);
}

/* Contact */
.seo-contact {
	position: relative;
	padding-block: clamp(5rem, 10vw, 10rem);
	background:
		linear-gradient(90deg, rgba(255, 255, 255, .08) 1px, transparent 1px) 0 0 / 8.333% 100%,
		var(--color-blue-dark);
	color: var(--color-white);
	overflow: hidden;
}

.seo-contact::after {
	position: absolute;
	right: -8rem;
	bottom: -13rem;
	width: 28rem;
	height: 28rem;
	border: 1px solid rgba(255, 255, 255, .18);
	border-radius: 50%;
	box-shadow: 0 0 0 4rem rgba(255, 255, 255, .025), 0 0 0 8rem rgba(255, 255, 255, .02);
	content: "";
}

.seo-contact__grid {
	position: relative;
	z-index: 1;
	display: grid !important;
	grid-template-columns: minmax(0, 7fr) minmax(20rem, 4fr);
	align-items: end !important;
	gap: clamp(3rem, 9vw, 9rem);
}

.seo-contact__title {
	max-width: 12ch;
	margin: 0;
	font-size: clamp(3rem, 6vw, 6.5rem);
	letter-spacing: -.055em;
	line-height: .9;
}

.seo-contact__action .seo-lead {
	color: rgba(255, 255, 255, .72);
}

.seo-contact-link {
	display: grid;
	gap: .75rem;
	margin-top: 2rem;
}

.seo-button--light {
	width: fit-content;
	border-color: var(--color-white);
	background: var(--color-white);
	color: var(--color-blue-dark);
}

.seo-button--light:hover {
	border-color: var(--color-bone);
	background: var(--color-bone);
	color: var(--color-blue-dark);
}

.seo-contact-link__email,
.seo-contact__microcopy {
	color: rgba(255, 255, 255, .58);
	font-family: var(--font-data);
	font-size: .72rem;
	letter-spacing: .04em;
}

.seo-contact__microcopy {
	max-width: 29rem;
	margin-top: 1.75rem;
}

/* Footer */
.site-footer {
	padding-top: clamp(4rem, 8vw, 7rem);
	background: var(--color-ink);
	color: var(--color-bone);
}

.site-footer__grid {
	display: grid;
	grid-template-columns: 1fr auto;
	gap: 3rem;
	padding-bottom: clamp(4rem, 8vw, 7rem);
}

.site-brand--footer {
	color: var(--color-bone);
}

.site-footer__claim {
	max-width: 21rem;
	margin: 1.5rem 0 0;
	color: rgba(244, 241, 232, .58);
}

.site-footer__business {
	margin-top: 1.35rem;
	color: rgba(244, 241, 232, .58);
	font-family: var(--font-data);
	font-size: .72rem;
	font-style: normal;
	letter-spacing: .04em;
	line-height: 1.65;
}

.site-footer__business strong {
	color: var(--color-bone);
	font-weight: 650;
}

.site-footer__business a {
	color: inherit;
}

.site-footer__business a:hover,
.site-footer__business a:focus-visible {
	color: #7ea7ff;
}

.site-footer__nav {
	display: grid;
	grid-template-columns: repeat(2, minmax(7rem, 1fr));
	gap: .6rem 3rem;
}

.site-footer__nav a {
	color: var(--color-bone);
	font-weight: 650;
	text-decoration: none;
}

.site-footer__nav a:hover {
	color: #7ea7ff;
}

.site-footer__bottom {
	display: flex;
	justify-content: space-between;
	gap: 2rem;
	padding-block: 1.25rem;
	border-top: 1px solid rgba(244, 241, 232, .16);
	color: rgba(244, 241, 232, .5);
	font-family: var(--font-data);
	font-size: .67rem;
	letter-spacing: .07em;
}

.site-footer__bottom p {
	margin: 0;
}

/* Documents and posts */
.site-main--document {
	min-height: 60vh;
	padding: clamp(4rem, 8vw, 8rem) var(--page-pad);
	background: var(--color-paper);
}

.document {
	width: min(100%, 58rem);
	margin-inline: auto;
}

.document__header {
	margin-bottom: 4rem;
	padding-bottom: 2rem;
	border-bottom: 1px solid var(--color-line);
}

.document__header h1,
.document--404 h1 {
	margin-bottom: 0;
	font-size: clamp(3rem, 7vw, 6rem);
	letter-spacing: -.05em;
	line-height: .9;
}

.document__content > * + * {
	margin-top: 1.5rem;
}

.post-list {
	display: grid;
	gap: 0;
}

.post-card {
	padding-block: 2rem;
	border-top: 1px solid var(--color-line);
}

.post-card h2 {
	font-size: 2rem;
}

.post-card h2 a {
	text-decoration: none;
}

.post-card__date {
	font-family: var(--font-data);
	font-size: .7rem;
}

/* Intro motion */
@media (min-width: 62.01rem) and (prefers-reduced-motion: no-preference) {
	.seo-hero__copy > * {
		animation: seo-intro 700ms var(--ease-out) both;
	}

	.seo-hero__copy > :nth-child(2) { animation-delay: 80ms; }
	.seo-hero__copy > :nth-child(3) { animation-delay: 150ms; }
	.seo-hero__copy > :nth-child(4) { animation-delay: 220ms; }
	.seo-hero__copy > :nth-child(5) { animation-delay: 290ms; }
	.seo-hero__media { animation: seo-image-intro 900ms 160ms var(--ease-out) both; }
}

@keyframes seo-intro {
	from { opacity: 0; transform: translateY(1rem); }
	to { opacity: 1; transform: translateY(0); }
}

@keyframes seo-image-intro {
	from { opacity: 0; transform: translateX(1.5rem); }
	to { opacity: 1; transform: translateX(0); }
}

/* Responsive */
@media (max-width: 72rem) {
	:root { --page-pad: clamp(1.25rem, 3vw, 2.5rem); }

	.site-nav { gap: 1.5rem; }
	.site-nav__list { gap: 1.25rem; }
	.site-nav__cta { padding-inline: 1rem; }

	.seo-hero__grid { grid-template-columns: minmax(0, 5fr) minmax(19rem, 3fr); gap: 3rem; }
	.seo-hero__title { font-size: clamp(3.3rem, 6vw, 5.8rem); }
	.seo-service-card { min-height: 28rem; }
}

@media (max-width: 62rem) {
	:root { --header-height: 4.5rem; }

	.site-header__inner { flex-wrap: wrap; }
	.site-nav-toggle { display: none; }
	.has-js .site-nav-toggle { display: inline-flex; }

	.site-nav {
		width: 100%;
		flex-wrap: wrap;
		padding-bottom: 1rem;
	}

	.has-js .site-nav {
		position: fixed;
		inset: var(--header-height) 0 0;
		display: flex;
		width: auto;
		align-content: center;
		align-items: stretch;
		justify-content: center;
		padding: 3rem var(--page-pad);
		background: var(--color-bone);
		overflow-y: auto;
		overscroll-behavior: contain;
		opacity: 0;
		pointer-events: none;
		transform: translateY(-1rem);
		transition: opacity var(--duration-base), transform var(--duration-base) var(--ease-out), visibility var(--duration-base);
		visibility: hidden;
	}

	.admin-bar .has-js .site-nav {
		top: calc(var(--header-height) + 32px);
	}

	.has-js .site-nav.is-open {
		opacity: 1;
		pointer-events: auto;
		transform: translateY(0);
		visibility: visible;
	}

	.site-nav__list,
	.has-js .site-nav__list {
		width: 100%;
		flex-direction: column;
		align-items: stretch;
		justify-content: center;
		gap: 0;
	}

	.site-nav__list a {
		min-height: 4.25rem;
		border-bottom: 1px solid var(--color-line);
		font-family: var(--font-display);
		font-size: 1.8rem;
		font-weight: 700;
	}

	.site-nav__cta { width: 100%; margin-top: 1.5rem; }

	.seo-hero__grid,
	.seo-split,
	.seo-process__intro,
	.seo-system__grid,
	.seo-local__grid,
	.seo-faq__grid,
	.seo-contact__grid {
		grid-template-columns: 1fr;
	}

	.seo-hero__title { max-width: 11ch; }
	.seo-hero__media { width: min(100%, 44rem); }
	.seo-hero-visual { aspect-ratio: 16 / 11; }
	.seo-hero-visual img { object-position: 57% center; }

	.seo-section-heading { align-items: flex-start; flex-direction: column; }

	.seo-signal-strip__grid,
	.seo-service-grid,
	.seo-process-grid {
		grid-template-columns: repeat(2, 1fr);
	}

	.seo-signal-strip__grid .wp-block-column:nth-child(3) { border-top: 1px solid rgba(244, 241, 232, .16); }
	.seo-signal-strip__grid .wp-block-column:nth-child(4) { border-top: 1px solid rgba(244, 241, 232, .16); border-right: 1px solid rgba(244, 241, 232, .16); }

	.seo-service-card { min-height: 24rem; border-bottom: 1px solid var(--color-ink); }
	.seo-service-card:nth-child(2) { border-right: 1px solid var(--color-ink); }
	.seo-service-card:last-child { grid-column: 1 / -1; min-height: 20rem; }
	.seo-service-card:last-child { border-bottom: 0; }
	.seo-service-card__number { margin-bottom: 3rem; }

	.seo-process-step:nth-child(2) { border-right: 1px solid rgba(244, 241, 232, .2); }
	.seo-process-step:nth-child(n+3) { border-top: 1px solid rgba(244, 241, 232, .2); }

	.seo-faq__intro { position: static; }
	.seo-contact__title { max-width: 13ch; }
}

@media (max-width: 62rem) and (max-height: 36rem) {
	.has-js .site-nav {
		align-content: flex-start;
		justify-content: flex-start;
		padding-block: 1.5rem;
	}

	.site-nav__list,
	.has-js .site-nav__list {
		justify-content: flex-start;
	}
}

@media (max-width: 47.5rem) {
	:root {
		--page-pad: 1.25rem;
		--section-space: clamp(4rem, 16vw, 5.5rem);
	}

	.seo-actions,
	.seo-fit-grid,
	.seo-signal-strip__grid,
	.seo-service-grid,
	.seo-process-grid,
	.seo-city-grid {
		grid-template-columns: 1fr;
	}

	.seo-actions { display: grid; }
	.seo-button-wrap,
	.seo-button-wrap .wp-block-button__link { width: 100%; }

	.seo-hero { padding-top: 3.5rem; }
	.seo-hero::before { display: none; }
	.seo-hero__title { font-size: clamp(3.05rem, 14vw, 4.6rem); line-height: .91; }
	.seo-hero__lead { font-size: 1.05rem; }
	.seo-hero__media::before { top: .8rem; right: -.8rem; bottom: -.8rem; left: .8rem; }
	.seo-hero-visual { aspect-ratio: 16 / 10; clip-path: polygon(0 0, 100% 0, 100% calc(100% - 1.25rem), calc(100% - 1.25rem) 100%, 0 100%); }
	.seo-hero-visual__coordinates { display: none; }

	.seo-signal-strip__grid .wp-block-column,
	.seo-signal-strip__grid .wp-block-column:nth-child(3),
	.seo-signal-strip__grid .wp-block-column:nth-child(4),
	.seo-signal-strip__grid .wp-block-column:last-child {
		border: 0;
		border-bottom: 1px solid rgba(244, 241, 232, .16);
	}

	.seo-split { gap: 2.5rem; }
	.seo-section__title { font-size: clamp(2.5rem, 11vw, 3.75rem); }
	.seo-section-heading { margin-bottom: 3rem; }

	.seo-service-card,
	.seo-service-card:nth-child(2),
	.seo-service-card:last-child {
		grid-column: auto;
		min-height: 23rem;
		border-right: 1px solid var(--color-ink);
	}

	.seo-process-step,
	.seo-process-step:nth-child(2),
	.seo-process-step:nth-child(n+3),
	.seo-process-step:last-child {
		min-height: 15rem;
		border-top: 0;
		border-right: 1px solid rgba(244, 241, 232, .2);
		border-bottom: 1px solid rgba(244, 241, 232, .2);
	}

	.seo-process-step__number { margin-bottom: 2.5rem; }
	.seo-diagnostic__modules { grid-template-columns: 1fr; }
	.seo-diagnostic__footer { flex-wrap: wrap; }

	.seo-city-grid li { min-height: 7.5rem; }
	.seo-fit-card { padding: 1.5rem; }
	.seo-fit-card__label { margin-bottom: 2.5rem; }

	.seo-faq__item summary { padding-right: 2.5rem; }
	.seo-faq__item > p { padding-right: 0; }
	.seo-contact__title { font-size: clamp(2.8rem, 13vw, 4.5rem); }
	.seo-button--light { width: 100%; }

	.site-footer__grid { grid-template-columns: 1fr; }
	.site-footer__nav { margin-top: 1rem; }
	.site-footer__bottom { flex-direction: column; gap: .3rem; }
}

@media (max-width: 782px) {
	.admin-bar .site-header { top: 46px; }
	.admin-bar .has-js .site-nav { top: calc(var(--header-height) + 46px); }
}

@media (max-width: 600px) {
	.admin-bar .site-header { top: 0; }
	.admin-bar .has-js .site-nav { top: var(--header-height); }
}

@media (max-width: 23rem) {
	.site-nav-toggle__label { display: none; }
	.seo-hero__title { font-size: 2.85rem; }
	.seo-diagnostic__chart { gap: .35rem; }
}

@media (prefers-reduced-motion: reduce) {
	*,
	*::before,
	*::after {
		scroll-behavior: auto !important;
		animation-duration: .01ms !important;
		animation-iteration-count: 1 !important;
		transition-duration: .01ms !important;
	}
}

@media (forced-colors: active) {
	.site-brand__mark,
	.seo-eyebrow::before,
	.seo-rule-list li::before,
	.seo-process-step::after,
	.seo-city-grid li::after {
		border: 1px solid currentColor;
	}

	.seo-faq__item summary::before,
	.seo-faq__item summary::after {
		background: CanvasText;
		forced-color-adjust: none;
	}
}